Ping An Pu Hui Internet Banking Platform
User Research/Interaction Design/Visual Design
Ping An Pu Hui is member of China Ping An Insurance Co., Ltd., focusing on providing financial service for individuals and small & micro enterprises. After ten years’ development, it has become the largest financial service provider. TCG worked together with Ping An Pu Hui to design the one-stop mobile platform for investment & financing & Consuming.
The main users of the App are male, mostly after 80s, and 25 to 35 years old are the main users.
From the survey, the emotions generated by the current audience when using the App are derived, thereby enhancing the subjective feelings of the user in function and visual presentation.