BMW Social Connected App
Interaction design / Visual design / Front-end development
“BMW Connected Drive” is a significant innovation strategy for BMW’s development of digital service in the mobile internet age. By integrating vehicle infotainment system and mobile phone port, , it is aimed at offering more convenient and safe driving experience
Social + Internet of Vehicles
It is the world‘s first APP that integrates social applications into the vehicle infotainment system, allowing user to enjoy safe drive, entertainment, social contact and other Local-based life services
Multiple Social Functions Enhance Driving Experience
When this APP is connected with the vehicle’s infotainment system, user can easily use it to make real-time connection with their friends on social networks. For example, it could be used to receive and send text & voice instant messages on QQ, share the driver’s real-time location, and set friend’s location as the driver’s destination, etc. With the perfect combination of vehicle’s infotainment system, it brings the drivers much more convenient experience
Besides, the new messages on Sina Weibo and other near-by local information(e.g. restaurant, hotel, exhibition, movie, etc.) can also be pushed to users. The contents can be customized according to the user’s demand.